Today I watched a typical 50 year old adult set up a new Nokia 2.1 Android phone. His old phone was Android, so the process basically consisted of signing in to Google and allowing the software to replicate the old phone from Cloud backups.
10 out of 10 for User Experience ease of achieving that daunting goal. But stop to think for a second about what that actually means in terms of where our most personal data lives. Is it any wonder we can be targeted so accurately? We think not, fraggles.
Thing is… privacy is way down the list of things my 50 year old Everyman gives a monkeys about. He just wants his new phone to be his old phone with all his messages, contacts and photos still there.
If we’re outsourcing the things our ancestors kept in their heads, what does that mean?